Pay Per Click Advertising Case Study

Pay Per Click Advertising Case Study

A Recent Successful Pay Per Click Marketing Managment Services Case Study

The Client

Formed in 2006 Medical Supply UK are one of the leading online suppliers of alternative pain relief products, well-being equipment and personal beauty products.

The Brief

Medical Supply UK were currently running a Pay Per Click Marketing campaign with the Google Adwords network in-house and approached Sharp Darts to initially audit, and then take over the campaign, as they were spending a lot of resources but without they success they had hoped for.

Our Solution

Sharp Darts firstly carried out a full audit on the existing Google Adwords pay per click marketing campaign being run in-house by Medical Supply UK. The Audit showed that there were a number of issues that could easily be resolved to produce a positive return on the marketing investment made in this online discipline.

The structure of the campaigns keywords was poor, the Adwords tracking code had not been implemented, and cost per click prices were far too high. We also suggested and then implemented the running of the same campaign on the Yahoo Search Marketing & Microsoft Adcenter networks to gain increased exposure and better value from the click costs. There were also a number of other problems with the campaign which were rectified.

Main Tasks Undertaken in this ongoing Pay Per Click Marketing Campaign

• Improved campaign structure
• Reduced cost per click prices
• Added multiple adverts per ad group
• Added more targeted keywords
• Reduced use of expensive generic keywords
• Added negative keywords to campaign & ad groups
• Ran Campaign on Yahoo Search Marketing Network
• Ran Campaign on Microsoft Adcenter

The Results

Medical Supply UK saw an upturn in impressions and click throughs of their pay per click adverts, as well as reduction in the overall campaign click costs and a massivly improved conversion rates.

Impressions Increased by: 84%
Click Through Rate Increased by: 112%
Click Cost Reduced By: 96%
Monthly Budget PPC Spend reduced by: 35%
Sales increased by: 242%
Cost per sale decreased by: 130%

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