Quality Content is Still King
If you’ve been researching the world of search engine optimisation and website marketing, it’s easy to come to the conclusion that with enough clever tricks and short cuts you can jump the queue and get the rankings you want without considering your site’s actual content.
While many unscrupulous SEO sites would love you to believe that this is the case, in reality, the key to SEO is the same as the key to building a lasting relationship with your customers: quality content that is interesting to read, and which contains actual information.